It's no secret that consumers are under more stress than ever. As a result, they’re seeking brain health solutions that can help optimize their mental and emotional wellbeing. Yet until recently, the nootropics category—designed to help enhance cognitive functionality—has had some limitations both in formulations and retail-friendly pricing. Affordable products that don’t rely on high caffeine doses to give the brain a jolt have been missing.

Now, a new innovative retail offering, Qualia Focus is attacking these issues with a more balanced amount of caffeine and natural nootropic ingredients that are scientifically supported, including Celastrus paniculatus seed extract and Ginkgo biloba. It does all of this at a more reasonable, retail-friendly price point than many other nootropics.