| Good morning, Marketer, and Marketing Ops professionals of course. My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. “Marketing = Ops,” he wrote, which certainly made me blink. He did go on to explain: “Brand makes marketing. Customer experience (CX) makes brand. Ops makes customer experience.” There was some pushback from people who wanted to point out that the marketing skill-set is not the same as the operations skill-set, and Scott was willing to acknowledge a kind of Venn diagram, where the overlap between marketing and ops was key. By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Kim Davis
Editorial Director | 