Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oréal has found a way around that.

Tanya Dua | The company has created a wearable device and makeup try-on tools to gather data and says users don't mind because they're getting services in return.

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Facebook is making Instagram and WhatsApp employees get @fb.com email addresses as it attempts to unify its brand

Rob Price,Tanya Dua | Facebook's family of apps have historically operated semi-independently, but the company is now moving to integrate them ever-more closely together.

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3 big ways CBS merging with Viacom could help it fight Netflix — and one downside to the deal

Ashley Rodriguez | CBS and Viacom are reportedly in talks for a merger, which could reach a wider streaming audience, with a broader catalog, and help from Pluto TV.

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Slack’s unusual offering isn't designed to have a first-day pop. Here's why most IPOs still factor in a pop, even though they can cost startups billions.

Troy Wolverton | The celebrated price jump when a startup's stock starts trading in an IPO is actually money left on the table. Here's why the pop persists.

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An Amazon Web Services executive says its cloud is the best place to run Windows applications, and customers are switching from Microsoft's cloud because of it

Rosalie Chan | Amazon Web Services Vice President Sandy Carter explains why customers are switching from Microsoft Azure to run Windows applications.

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Private-equity giant Warburg Pincus just struck a deal to create a huge new doctor group, combining $600 million CityMD with Summit Medical Group

Lydia Ramsey | Major companies and investors in healthcare are using deals to create giant groups of doctors and other care providers.

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Inside Slack's direct listing: Here's what actually went down between the tech company and its Wall Street advisers

Becky Peterson | Goldman Sachs, Morgan Stanley and Allen & Company are leading the charge on direct listings, but Slack's public offering proves there's a lot to figure out.

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The founder of a $1 billion startup reveals why he took SoftBank's Saudi cash after the murder of Jamal Khashoggi

Shona Ghosh | Tech companies in the US, Europe, and Asia continue to take billions of dollars from SoftBank's Vision Fund. Gympass was one of them.

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The first big clue about how Amazon plans to upend the US healthcare system with PillPack just dropped

Emma Court | The new court filings suggest that businesses like the $70 billion pharmacy chain CVS and $240 billion health insurer UnitedHealth could be at risk.

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