Apple is making a big bet on streaming video. But the tech giant still has internal and external challenges that could limit its ambitions.

Publisher concerns over how viewability and brand safety tags are affecting page latency are resurfacing.

For Digiday+ members: Pinterest has approached ad buyers with a new focus on understanding purchase intent, improved tools and new formats like video.

There's not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.

At the Digiday Retail Forum, focused on direct-to-consumer brands, upstart companies discussed what growth looks like for them in a series of sessions and town halls.

Today is the early deadline for the Digiday Publishing Awards. Enter by midnight in categories like Best Video Series, Best Branded Content, Best Live Event and more for our best rate on entries.

From personalizing shopping experiences to providing consumers with a seamless omnichannel platform, AI cognitive technology has helped drive engagement rates and conversions for retailers across all markets. Sponsored by IBM.

 

A new frenemy: Apple is going Hollywood. But it's been a bumpy ride.

Sahil Patel

Apple is making a big bet on streaming video. But the tech giant still has internal and external challenges that could limit its ambitions.

Brand safety and viewability tags slow publisher sites

Jessica Davies

Brand safety, viewability and verification tags represent on average 10 percent of the total weight of a website.

 

Young fans turn against social toxicity and see football as a force for good

Sponsored Content COPA90

A belief in the unifying social power of football is the striking theme to emerge from the second edition of COPA90's The Modern Football Fan -- a deep-dive investigation into a new generation of young football fans. Sponsored by COPA90.

Pitch deck: How Pinterest is selling ads ahead of its IPO

Kerry Flynn

Pinterest has approached ad buyers with a new focus on understanding purchase intent, improved tools and new formats like video.

Retail Briefing: Now valued at $1.2 billion, Glossier still faces hurdles

Hilary Milnes

There's not much channel purity among direct-to-consumer brands anymore, unless you look at Glossier.

The programmatic forecast: Curation takes hold

Sponsored Content IPONWEB

Programmatic sustained a black eye in 2018. Brand marketers felt they had too little influence over whether or not their buys were hitting their ideal audience targets, meeting basic KPIs or generating ROI at all. As a result, a slew of companies decided to take back control. Sponsored by IPONWEB.

The pivot from traffic to audience: How early adopters lead change

Sponsored Content PubPlus

Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus.

 
 
Events Title
 
2019 Calendar
 
March 21, 2019
Digiday Retail Forum: Direct-to-Consumer
New York, NY
 
Early Deadline:
March 22, 2019
Digiday Publishing Awards
 
 

ALL EVENTS

 
 
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