From Aug. 3, all new apps in the Google Play store will need to pass a review process before collecting users’ location data in the background, which will likely limit the GPS data available to advertisers.
February 26, 2020
Google plans to roll out a policy change later this year that will require developers to go through an approval process before their apps can collect user location data when the app isn’t visible to the user. Read more below.
From Aug. 3, all new apps in the Google Play store will need to pass a review process before collecting users’ location data in the background, which will likely limit the GPS data available to advertisers.
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