Plus, 2020’s Emmy-winning ad
| | | | | First Things First | | September 22, 2020 | By Jess Zafarris |
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| Dealing With Grief in the Time of Coronavirus | |
The past few months have been a challenging period for nearly everyone, but none more so than those who have experienced loss during this time. Kat Gordon, founder of The 3 Percent Movement, suddenly lost her long-time creative partner, Marguerite Lutton, in August. In a Voice piece, she shared her experience and thoughts for others who have lost close friends and family recently. “When you lose someone who was your collaborator on countless past projects, you also lose the possibility to collaborate with them on a single future project.” How to cope: Gordon offers three tips for creatives inspired by Lutton’s legacy. | |
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| WeChat Downloads Soared This Weekend Ahead of Potential Ban | |
Amid the threat of a ban for both apps, WeChat saw 110,000 U.S. installs on Friday and Saturday, 1,058% week-over-week increase. TikTok raked in 700,000 U.S. installs, though that number was down 11% from the same time last week. The biggest spike for TikTok—which reached an agreement with partners Oracle and Walmart that prevented Trump from enacting his threatened ban of downloads after Sunday—was back in March, following the initial Covid-19 shutdown. Still, Trump’s threats to ban the app were the talk of Tok this weekend. More of Today’s Top News & Highlights Royal Caribbean and Norwegian Release Covid-19 Safety Guidelines for CruisesAs Apparel Retailers Struggle, Walmart Grabs for More Market Share With New Private Label BrandCentury 21’s Bankruptcy Shows the Limits of Off-Price, New York-Exclusive CategoriesPrudential Hires a New CMO, Adds New Chief Market Development Officer RoleIBM Is Teaming Up With Nielsen for New Post-Cookie Ad Targeting Options | | | |
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| | How BBDO Is Using TikTok to Spread Information About Child Sex Trafficking | |
| | A TikTok account called “Help Locker” is educating Gen Z about how to stay safe and recognize the dangers and signs of child trafficking and exploitation attempts. The account, launched by BBDO Atlanta senior art director Lauren Culbertson and senior copywriter Emily Miller, is the latest collaboration between the agency and nonprofit Street Grace. | |
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| | Learn How Marketers are Embracing Data to Stand Out | |
| | Register for Marketing in 2020: Getting to a Data Driven Mindset, a live virtual event on September 23, 3-4PM EST. Learn how marketers are embracing a data-driven mindset to drive better outcomes and gain share for their businesses. RSVP today. | |
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