To sustain and grow revenue and ROI, publishers and advertisers will always need user data. But in the age of CCPA, GDPR and cookie restrictions, collecting data the wrong way can erode user trust and incur crippling fines. As the need for reliable and compliant opt-in processes expands, consent management — a system geared toward swiftly collecting and recording user consent — is taking on new urgency.   

Download this new guide to learn how publishers and advertisers are using consent management tools and techniques to collect user data at scale without running afoul of regulations or alienating users. 

You’ll learn:

• How professionals are applying consent management techniques to first-party data collection as cookies disappear
• How industry professionals are adapting to the IAB’s new TCF v2.0, which is changing industry standards in Europe
• How publishers and advertisers are using technology tools to automate the collection and recording of user consent
• How CCPA and potential federal laws are likely to affect U.S. professionals