Rentrak executives have filled Comscore’s leadership vacuum and are said to prioritize the company’s small-but-growing TV business in the near term.
August 27, 2019

The effort to combine Comscore and Rentrak to rival Nielsen appears to be coming undone, based on conversations with 12 people who have knowledge of the inner workings of Comscore’s business following Wiener’s and Hofstetter’s departure, including former employees and agency executives. Instead of overtaking Nielsen, Comscore has been overtaken by Rentrak, according to former Comscore employees. Agency executives have similarly observed an emphasis on the TV measurement side of Comscore’s overall business in conversations with the company’s leadership, which now primarily consists of former Rentrak executives. Read more below.

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