howdy! | The Amazon Effect | | | | The discipline, which used to be relegated to oft boring buys like end-caps and shelving, has gotten a new lease on life, thanks to the growth of Amazon and other online retail. In turn, agencies are now placing more importance than ever on shopper marketing, leading to a change in how “shopper” is viewed, but also some internal issues into how budgets are allocated, and a rise in a more all-encompassing “commerce” function inside agencies and their clients. | | |
| Sponsored by Impact | | | | Enterprise companies are seeking different kinds of strategic partnerships in the digital age. According to new research, marketers say factors such as influencers, social ambassadors and affiliates have made referrals more important than immediate transactions. | | |
howdy! | Video Anywhere | | | | The youth-focused video publisher is putting talent at the center of its content strategy, spotting emerging creators and signing them to exclusive contracts. | | |
| Sponsored by Vox Media | | | | We want to know more about the tools your company is using to post and update content online (aka your CMS). In this short survey, we'll explore how those tools are performing, and how they could work better. You’ll get a $5 Starbucks gift card upon completion. | | |
howdy! | Content & Commerce | | | | Publishers are pushing CMSes, email technology and product incubators on their peers and competitors in a bid to drum up recurring revenue streams. | | |
| Sponsored by GeoEdge | | | | Publishers don't want malvertising or shady diet pills taking up real estate on their sites, but low-quality ads often slip through the cracks. A new research report explores the techniques publishers are using to eradicate bad ads in the programmatic era. | | |
howdy! | Subscriptions | | | | Digiday spoke to Financial Times CEO John Ridding and Business of Fashion CEO Imran Amed about the potential to work together to grow their fashion and luxury presence in China, commercial potential around events collaboration and whether the minority stake could ever become a controlling one. | | |
howdy! | The Amazon Effect | | | | Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business. |
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