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A Scrappy Shelter Dog in Need of Adoption Gets to Have a Blast in This Camera Ad Canon's campaign spotlights causes By Christine Birkner About 3,300 shelter dogs are euthanized every day in the U.S., and shelter dog adoption ads often depict them as sad, helpless creatures (think Sarah McLachlan's tearjerkers for the ASPCA, which show miserable ...
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Carhartt's New Ad Chronicles the 127-Year Evolution of the Working Man The brand targets its blue-collar audience By Christine Birkner Over the past few years, Carhartt, the workwear brand typically associated with heavy duty construction work and rugged outdoor pursuits, found itself being adopted by urban hipsters, as the so-called "maker ...
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McDonald's Will Start Bringing Your Food Right to Your Table in 2017 Brand is adapting to the fast-casual market By Katie Richards While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service to all U.S. restaurants next year, ...
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Lexus Just Made a Sriracha Car, and No This Isn't an April Fools' Joke Auto brand just got spicier By Tim Nudd Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.
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Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend Building hype for the holidays with social video By Christopher Heine Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.
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Jeff Goodby Reveals His 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today >From FedEx's fast-talking man to Ai Weiwei By Tim Nudd
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Check Out the Winners of the First Shorty Social Good Awards Honoring the best work for social causes By Christine Birkner Cause marketing efforts are becoming more essential for all brands these days, and to honor that, The Shorty Awards held its first Shorty Social Good Awards in New York on Wednesday. The awards shine a spotlight on ...
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