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A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year Forensiq says NFL team sites and ESPN have been hit By Lauren Johnson A discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that's using a new tactic to siphon millions of dollars away from sports websites including NFL team domains, ESPN and CBS Sports. The firm's technology uncovered the sports bot after tracking web traffic to all 32 NFL team sites... Read more » |
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Hot List: What Are the Buzziest Digital Brands, Apps and Startups of 2017? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept.... Read more » |
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