A sustainability reckoning for digital marketing and advertising

With sustainability moving firmly from a niche consideration to a mainstream concern, the wider ad industry is increasingly reckoning with its environmental impact. Organisations that are willing to grapple with these issues will be ahead of the curve in 2022.

Ramarketing is a PR and marketing consultancy for pharma and biotech companies. We recently sat down with Raman Sehgal, the company’s founder and global president, to discuss the industry, the impact of the pandemic, and the key to effective engagement in the healthcare sector.

The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this episode of the Inside B2B podcast, hosted by Russell Parsons, we examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.