A toolkit for Apple’s ATT framework Associate Media Director at M&C Saatchi Performance, Adrienne Rice on delivering meaningful, privacy-first ads.
ClickZ Daily: Feb 21, 2023 |
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| Good morning, Did you know, American adults spend 4 to 5 hours a day on mobile apps? It is abundantly clear that mobile advertising is the future of persuasion but consumers are also taking charge of their data-privacy. With frameworks like Apple’s App Tracking Transparency (ATT) and Google Sandbox coming into play – how will marketers deliver meaningful ads to users while respecting their privacy decisions? M&C Saatchi Performance’s Associate Media Director, Adrienne Rice has created a toolkit to help brands deliver meaningful, privacy-first ads and take advantage of media mix modeling (MMM). Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. |
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322023 Jamie Bolton | ClickZ Advisory Board Member With the uncertain industry making it increasingly difficult for marketers to recognize the ‘good’ marketing channels, let’s take an objective look at some of the best performing platforms of 2023 Read more |
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| Content & Experience Ann Smarty A guide for brands to make the most of collaboration from a strategy and process point of view Read more |
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| Data Sanchari Sengupta (Team ClickZ) Marketers are balancing the desire for personalization with the need for data privacy by implementing smarter marketing practices Read more |
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| Digital Marketing Jamie Bolton | ClickZ Advisory Board Member Diversify to amplify results using these insights and framework Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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