Not big enough to compete with Netflix and not niche enough to contend with Crunchyroll, mid-sized media companies struggle to stand out in streaming.
| The conversation about streaming wars focuses on giants like Disney and tiny niche players like Acorn TV. But where does that leave the mid-sized players such as cable TV networks and ad-supported streaming services? Read more below. Just as it has been for the rest of the industry, middle class video streaming services will get squeezed in 2020. Dodgy, suspect data used to be a fact of life for digital marketers. In 2020, that's going to change, as data provenance emerges as a top priority among transparency crusaders. For brands, figuring out the future of in-housing and how to maximize marketing investment are the biggest priorities heading into next year. Go deeper with this original Digiday Research on marketer priorities. Other things to know about Interested in Digiday events? Become a Digiday Event Insider for access to special rates on passes, exclusive invitations and much more. The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up. Sponsored by Hotwire. | | |
|
howdy! howdy! howdy! howdy! | | | In 2020, publishers will arm up for the churn war | | Smart publishers need to build up propensity-to-churn models to identify before someone leaves, deploy catch-and-save teams that use the skills of journalists and zero-in on tech factors like credit card expirations. | | |
howdy! | Digiday | | Digiday Research: The changing business model for publishers, in five charts | | For publishers, the biggest priorities heading into 2020 are how to grow revenue they can control: Both through direct-sold ads and subscriptions. Digiday Research conducted this year found that those priorities, along with figuring out how to hire the right talent for those needs, are top of mind for publishing execs. | | |
|
