Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That’s the current state of dealmaking, according to execs on both sides of the negotiating table.
'A very different environment for M&A': Dealmaking trundles on as ad slowdown drags Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table. Additional coverage: For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response. More from Digiday+ Research. BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées of the past. Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many in the marketing industry calling for agencies to reject participating in pitches with such requests going forward. More in this Digiday+ Marketing Briefing. Fandom CMO Stephanie Fried explains why "superfans" aren't the only valuable audience category in this Digiday Podcast episode. Other things to know about Programmatic advertising capabilities and tactics are being adapted for the CTV ecosystem, allowing publishers to more effectively monetize those platforms. Produced in partnership with Marketecture. Download this new guide to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN. Breaking down and simplifying the way a CTV-specific tech stack works is helping advertisers understand how connected TV differs from other, programmatic channels. Sponsored by Unruly. | | |
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