| | | | | A Volkswagen Couple Get Busy in a ‘Luv Bug’ and Soon Need Bigger and Bigger Cars Deutsch's cheeky route to the 7-seater Atlas By Angela Natividad With the arrival of spring, love is in the air in Volkswagen's new "Luv Bug" commercial--which, contrary to what you might think, isn't for its classic "love bug" Beetle but for its seven-seater Atlas. The ad kicks off with some actual love going down in a VW bug overlooking a cityscape. As the couple's family...
Read more » | | | | | | | | | | | The Genius of Canal+’s ‘The Bear,’ One of the Most Flawless Ads Ever Made Peter Nicholson on his 3 favorite ads, and his recent work at Periscope By Tim Nudd This past October marked five years since the release of "The Bear," the fantastic commercial for French TV network Canal+ by Paris agency BETC. If somehow you've never seen it, we won't spoil it--scroll down and watch the full spot below. Suffice it to say, as Periscope's Peter Nicholson explains in the video above, "The...
Read more » | | Adobe’s Latest Comedy Shows How Great Customer Service Isn’t So Great for Bank Robbers GS&P introduces the Experience Cloud By David Gianatasio Doubling down on the notion that data helps drive great consumer experiences, Adobe introduces its latest software suite with "Heist," an amusing spot in which a bank's customers (and staff) aren't enjoying themselves at all. That's because the branch is being robbed by a bunch of dudes wearing ski masks and stockings. In a twist,...
Read more » | | Hoping to One-Up the Competition, Marriott Adds Unique Travel Experiences to Its Loyalty Program Including camel rides, castle tours and communal spaces By Christine Birkner In an increasingly competitive landscape, Marriott has added to its loyalty program by offering something that home-sharing services can't: the opportunity to book a camel ride in the desert or a helicopter ride over the Grand Canyon with your hotel stay. Today, Marriott announced an investment in PlacePass, a site that lets you search for...
Read more » | | | | | Venables Bell & Partners Wins 3M’s Global Creative Review Top brands include Post-it, Scotch and Nexcare By Patrick Coffee The 3M Company has picked Adweek's Breakthrough Agency of the Year Venables Bell & Partners after a review to handle creative work promoting its Consumer Business Group around the world. The St. Paul, Minn.-based multinational conglomerate produces a wide range of products from adhesives and abrasives to car care and dental products. Its best-known brands...
Read more » | | Indie Agency Periscope Wins a Review to Promote Khloe Kardashian’s Favorite Bottled Water Brand Essentia Water picks its first creative AOR By Patrick Coffee Up-and-coming bottled water brand Essentia has signed Periscope as its first creative agency of record after a competitive review. As consumers continue to move away from soda, beverage giants PepsiCo and Coca-Cola have been devoting more ad dollars to brands like Poland Spring, Fiji and Lifewtr--and Essentia looks to expand its marketing efforts in turn....
Read more » | | 4 Ways to Save the Mobile Ad Experience Brands have the power to change clickbait culture By Scott Swanson It's happened to the best of us: that headline on your Facebook feed sucks you into the "The 10 Worst Tattoos of '90s Child Stars" and, before you know it, you're stumbling through a clunky slideshow, hitting the wrong prompts again and again in the hopes that, eventually, you'll find out if someone really did...
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