| "One of the first cracks in the facade of the duopoly": Some publishers believe Facebook's news feed change to prioritize posts from friends will ultimately make the media industry healthier. For advertisers, the news feed shift will likely require them to spend more on paid ads on the platform to get the same number of views -- the "final nail in the existing coffin" of organic reach. Publishers, meanwhile, will continue trying to reduce their dependence on Facebook, adding new social distribution channels, investing more into existing ones and bolstering internal tools that deepen relationships with existing users. "Twitter is now on its own as a news and media platform." Here are the winners and losers of Facebook's news feed change. Forty-seven percent of publishing and ad tech executives we surveyed at the Digiday Hot Topic UK: Data-Driven Publishing last November said they believed the General Data Protection Regulation would improve the quality of data that advertisers collect. Subscribe to Digiday+ to learn more about how they feel about the regulation. At the upcoming Digiday Retail Summit, taking place in Austin, TX, hear from Aldo's head of retail on how the shoe retailer has stayed ahead of Amazon with a renewed focus on customer service in-store. Reserve your spot today. |
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| Lucia Moses Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. |
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| Seb Joseph Facebook is a paid media company now. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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| Max Willens Before Facebook announced its news feed changes, many publishers were working to minimize their dependence on the platform’s referral traffic. |
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| Brian Morrissey Publishers had plenty of warning that the Great Facebook News Feed Purge was coming. That doesn't make it any less painful for many. |
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| Sponsored Content GeoEdge Malvertising is taking a serious toll on the ad industry. From deceptive ad formats to increasingly frequent ransomware deployments, malicious advertising is a global business crisis. Get the guide to learn how ad tech is helping advertisers fight back and more. Sponsored by GeoEdge. |
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| Sponsored Content Imre Alexa may be getting smarter everyday, but are consumers keeping up? As the world becomes more connected through smart devices and manufacturers hurry to push through the latest technology, many homeowners are overwhelmed by all the choices. Sponsored by Imre. |
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