A world without third-party data: The end of personalized marketing? How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation.
ClickZ Daily: May 8, 2020 |
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| Happy bank holiday Friday! Today we have Vivek Lakshman, co-founder and VP Product of Reve Marketing, showing how marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation. He writes: The key to zero-party data is that the consumer has total control over what information he/she/they gives a brand. It is completely transparent and therefore there is no confusion over permission. Also, Workfront’s Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. “We need to look at work in a completely new way. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution'” says Jada. 2020 Benchmark Survey We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Vivek Lakshman How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and forthcoming legislation. |
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Digital Marketing Jada Balster Workfront's Jada Balster highlights key steps companies should adopt in order to make their businesses fit for the future of work. Read more |
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| Digital Marketing David Le Douarin David Le Douarin, co-founder and CEO of Advalo, discusses how an omnichannel approach can help retailers survive the pandemic. Read more |
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| AI Mike Rowan KPItarget's Mike Rowan highlights the most exciting emerging tech today and how they can be leveraged for marketing success. Read more |
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| AI Umesh Sachdev With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, while keeping the costs under control. Read more |
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| Digital Marketing Curtis Sparrer Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read more |
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