| | | | | ABC Finishes Upfront Negotiations With High Single-Digit CPM Hikes Company sold inventory across its entire portfolio By Jason Lynch It's a wrap on Rita Ferro's first upfront as president of ad sales for Disney-ABC--and the company's first upfront in which it sold inventory across its entire portfolio. Ferro and her team concluded their negotiations Thursday, ahead of the long July 4 holiday weekend, securing CPM (cost per thousand viewers reached) increases in the high...
Read more » | | | | | | | | | | | These 5 Women Are Shaping How We View and Engage With Our Sports Heroes They talked with Adweek about using data and marketing tech to change the game By Lisa Granatstein At Adweek's Women in Media & Sports Summit, held in early June aboard the Hornblower Infinity yacht docked on Manhattan's West Side, I sat down for a panel discussion with five of the honorees from this year's Most Powerful Women in Sports list. The lively chat touched on a wide range of topics, including the...
Read more » | | Viacom Wraps Its First Upfronts Under New Ad Sales Chief and CEO, With Single-Digit CPM Increases Company also experienced positive volume growth By Jason Lynch Viacom has changed considerably since last year's upfront: The company has a new chairman and CEO (Robert Bakish), a new ad sales chief (Sean Moran) and a new directive to go at it alone and not recombine with CBS, as was expected for much of 2016. This year, the company also had a slightly less...
Read more » | | QVC Has Quietly Become Successful With Streaming Audiences, and Nearly Half Its Revenue Is From Ecommerce It's just as popular online as it is as a TV network By Sami Main Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers. The independently owned cable network launched in 1986 for a specific kind of audience. "We've never really overly targeted a demographic, but our demographic is a by-product of what the company is,"...
Read more » | | | | | Podcast Revenue Will Jump 85% This Year to Hit $220 Million With the rapid grow, the audio format is proving quite lucrative By Sami Main Next time your friend jokes about starting a podcast, make sure your friend follows through. According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for...
Read more » | | 90% of Consumers Like Custom Content From Brands, According to a New Time Inc. Study Gen Z is especially a fan of branded stories By Sami Main Time Inc., publisher of People, Time and Sports Illustrated, among others, recently surveyed 17,000 people across three major age demographics (Gen X, millennials and Gen Z) to determine their feelings on custom content and how brands fit into their worlds. About 90 percent of respondents like the idea of custom content as a way for...
Read more » | | I Tried Vice’s New Food Service, and the Meals Were Tougher to Make Than Anticipated Chef'd brings bespoke recipes to your table By Sami Main Because a cable channel, digital platforms, two HBO shows and an ever-expanding news site wasn't enough, Vice is now getting into the meal-kit business. In partnership with prepared meal kit service Chef'd, and Vice food vertical Munchies, Vice's resident chef Matty Matheson has come up with five meals, whose ingredients-and strict instructions--will all be shipped...
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