ABM approach leads to 9 straight quarters of growth for Phononic Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growth.
ClickZ Daily: April 24, 2020 |
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| Happy Friday! Today we have Daniel Englebretson, Phononic’s Director of Growth Marketing and Demand Gen, explaining how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growth. Phononic also took 26% of the share in the market over the course of their ABM efforts, with one 10-month campaign in particular, enabling them to close on 100% of the tier one accounts they targeted. Also, Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. He says: Any vendor that is still solely or mostly reliant on third-party cookies to help its clients see results is not worth working with, at least on anything beyond a very short-term basis. |
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Case Study Jacqueline Dooley Phononic’s Director of Growth Marketing and Demand Gen explains how an ABM approach using Terminus helped them achieve 9 consecutive quarters of growth. |
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Data-Driven Marketing Abhay Singhal Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read more |
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Digital Advertising As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a powerful tool to influence consumer behavior at all stages of the decision-making process. Download now |
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| Marketing Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality. Download now |
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