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Accenture Song MD Pritesh Gadhia: we want to help businesses go from ‘customer-centric’ to ‘life-centric’

Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing.
 
ICYMI: The ethics of AI writing and the need for a ‘human in the loop’

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.

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Data-driven Customer Experiences in eCommerce - Download the report by Profound
With the minefield that is customer data and the litany of tools out there that promise to ‘just work’ and deliver the experiences we all want – it is clear that a lot of brands don’t know where to start. That’s why, in this eBook, we’re sharing how you can make improvements using the data you already have, as well as look at what tools are worth investing in to improve understanding of your customer while elevating their experience
Download now
Featured Reports
 ‌  The Fundamentals of Market Research and Insights

Market research provides vital insight into customer behaviour. This best practice guide defines a framework for conducting market research and demonstrates how data can be turned into insight, and then into action.
 ‌ Social Quarterly: Q4 2022

The latest trends, developments and statistics in social media. Stories this quarter include Elon Musk’s takeover of Twitter and the implications for advertisers, trend-bucking growth from Pinterest, new security features on LinkedIn and Meta’s new monetisation opportunities for creators.
 
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