As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers.
Digiday+ members have access to research into the comeback of in-person business events, an insider pitch deck from Apple's first foray into advertising, key takeaways from our recent Gaming Advertising Forum, analysis from editors like senior media editor Tim Peterson and much more.
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Recent Digiday+ member exclusives
Digiday Research: The in-person business events comeback is going to be steady
Publishers and events presenters went into 2021 expecting in-person business events to become a part of the media and marketing calendars again. And while it looks like momentum for that won’t really begin building until the fall, there is momentum nonetheless, according to new Digiday Research.
Pitch deck: How Apple approached advertisers its first ads business
Some say Apple’s long-awaited privacy update paves the way for an extended run at ad dollars. What better time, then, to take a look back at where Apple’s ambitions for advertising started — iAd. See how it was sold to marketers according to a pitch deck obtained by Digiday and verified by three different agency execs who worked on iAd campaigns.
Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators
The Future of TV Briefing this week looks at how creators have not only broken into Hollywood but are getting entertainment’s establishment to bend to them. Senior media editor Tim Peterson explores creators' big break, the advertiser view of Nielsen’s measurement mess, explains WTF OpenID is and more.
Digiday’s Gaming Advertising Forum invited industry insiders representing brands, gaming platforms and ad tech companies to take the industry’s pulse, discuss the trends that are influencing their thinking and offer strategies and tactics for advertisers who are just entering the gaming space.
