Acoustic reveals top marketing trends

New York-based marketing cloud platform Acoustic, released a report which details nine top marketing trends for 2019. The report covers everything from the emergence of tech-savvy marketers to AI and machine learning and more.

Some findings are surprising, like the assessment that GDPR is actually helping marketers! Some seem inevitable, like the fact that MarTech and AdTech are finally fusing.

Also today, we have Ladingo’s new machine learning platform that is making shipping large items affordable for small retailer.

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Acoustic reveals AI and machine learning are top marketing trends in new report

Jacqueline Dooley

Ladingo’s machine learning platform makes shipping large items affordable for small retailers

Jacqueline Dooley

Workplace gender equality moves in right direction, parity still "out of reach"

Luke Richards

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equality. Read more

AI

Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

Barry Levine

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read more

Chatbots

Infographic: Chatbots vs IVAs (intelligent virtual assistants)

Rashmi Vittal

A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations. Read more

AI

Brave releases 1.0 of new privacy-focused browser and private ad network

Barry Levine

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read more

Digital Transformation

Case study: How Omron used Bynder to improve leads by nearly 40%

Jacqueline Dooley

Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read more

Conversion & ROI

Fashion Ecommerce Trends Report 2019

Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now

Digital Advertising

Mastering Digital Marketing in Online Retail

The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now

ClickZ Daily: November 19, 2019

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