| There are lots of ways to get your app in front of more people, from increasing budget to changing ad partners, but none of it really matters unless you understand what’s prompting your ideal targets to find and download your app. Mobile marketing company TUNE surveyed thousands of smartphone users to understand where, how and why they search for apps — and what eventually prompts them to install. Download “The State of App Discovery in 2015” for a full report of: What motivates users to install apps, broken down by task, word-of-mouth, advertising, top charts and more The most common ways people find apps between app store search and direct links How demographics impact behavior between age and gender | 