MANUFACTURER DOWNLOAD Active nutrition is the new normal, fusing sports with wellness
Lines are blurring across sports nutrition, from function to format to target consumer. The new normal is active nutrition, which blends traditional sports nutrition benefits like strength and endurance gains with wellness goals such as weight management, stress support, peak cognition and more. From functional foods and beverages to supplements, diverse delivery formats meet the needs of today’s active lifestyle shoppers, who may be young, aging, a hardcore athlete or a casual exerciser.
Dig into this manufacturer's download from PLT Health Solutions to learn more about the emerging active nutrition category and its expanding audience’s needs, and get an in-depth look at several top-quality, evidence-backed ingredients fit for in-demand products. |
