Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company has continued to underperform (although there is a website that shareholders are pointed to), Third Point created perhaps one of the...
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October 18, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Activist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas Campaign to Explain
Peet’s Coffee Wants to Attract New Consumers With Brand Refresh While Maintaining Quirky Heritage
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