The departures of two top execs before Quibi even launches next year is not a great look, but agency and media execs see past the recent executive shuffling.
| Within the past month, Jeffrey Katzenberg’s yet-to-launch mobile video service Quibi has lost two of its top execs -- head of advertising and partnerships Tim Connolly and Janice Min, who had been in charge of the company’s daily programming deals with media companies -- but ad buyers aren't ready to hit the panic button. Read more below. The departures of two top execs before Quibi even launches next year is not a great look, but agency and media execs see past the recent executive shuffling. Browser changes and the demise of the third-party cookie could eventually weed out the endless arbitrage of data in the digital ad supply chain, that doesn’t add value and brings buyers closer to publishers and subsequently people. The ICO has reiterated that the ad tech sector has four months left to engage with the regulator on any unanswered questions relating to their GDPR compliance. After that, the regulator will have to tighten its policing, which could include fines. Other things to know about Sign up for the Digiday Advertising Week Briefing for a daily preview of events ahead, key highlights and what we are overhearing from the biggest names in the industry as they gather in New York. Countless marketing initiatives revolve around the launch of a new website, yet sites constantly launch late and over budget. From technology to organizational structure, teams need to know the best tactics for keeping these launches on track. Sponsored by Pantheon. | | |
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howdy! howdy! howdy! | Sponsored by FreeWheel | | Publishers need an SSP detox | | With programmatic accounting for half of digital video budgets this year, many publishers are piling on a slew of supply-side platform partners. But as many are finding, this approach isn't achieving the right balance between revenue and control. | | |
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