| Ad buyers expect Hulu and YouTube to begin selling ads in their live TV services soon, but the question remains whether ad buyers are ready to buy them. The Washington Post grew its digital subscribers to more than 1 million last year. Now, it's ramping up efforts to retain them. "About half the time I feel welcome, and the other half of the time I feel like an outsider." In the latest installment of our Confessions series, a full-time freelancer who works for brands and agencies discusses feeling excluded from companies he works for, a common lack of clarity with brands' projects and more. Commerce-focused publishers like Clique, Food52 and Goop are increasingly asking their audiences for input when developing products. Here's how. Reporter Kerry Flynn, formerly of Mashable, is joining Digiday. In case you missed it: On last week's Starting Out podcast, GE's Linda Boff discusses delivering constructive criticism and her "spidey sense" that helps with hiring. Programmatic marketing executives from Bayer, SAP, Dell and Brooklinen are speaking at the Digiday Programmatic Marketing Summit to share how they are taking control of their tech stacks. Join us in New Orleans next month and reserve your spot today. |
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| Tim Peterson Hulu and YouTube have kept quiet about when they will start selling ads in their respective live TV services. That's expected to change soon. |
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| Lucia Moses The Post now has about 25 people working on retention as it seeks to grow its digital subscriptions, now at 1 million. |
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| Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. |
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| Seb Joseph Instead of using a standard roster that concentrates spend into fewer agencies to profit from aggregated billing, Deutsche Telekom hired specialists. |
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| Max Willens To grow sales, commerce-focused publishers are asking readers to fill out 100-question surveys and meeting in person with shoppers. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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EXTENDED DEADLINE:
April 6, 2018 |
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EARLY DEADLINE:
April 13, 2018 |
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