Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT.
| As ad dollars increasingly pour into streaming video, fraudsters are wasting no time in attempting to illicitly siphon off their share of the spoils. Read more below. Bad actors are up to their old tricks in a new space, but are also taking advantage of technicalities unique to OTT. Now profitable, The Try Guys are looking to triple the company's branded content revenue next year. With different kinds of marketers beginning to use affiliate networks and publishers getting smarter about the role they play in digital sales, more are starting to revisit well-worn digital metrics including view-through attribution. As the DTC mattress market has become overwhelmed with competition, Serta Simmons Bedding is looking to make clear each of its brand propositions, move away from mass-market advertising and use a more targeted strategy to stand out in a crowded market. Other things to know about The Digiday Media Buying Summit is your chance to connect with an influential group of media buying execs. Learn more about joining us from Feb. 25-27 in Palm Springs, Calif. As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools. Sponsored by Xandr. | | |
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howdy! howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Marketers want more control: Insights from the Digiday Brand Summit | | Marketers problems vary by their specific brand and segments but they said that there’s a need to be more open and honest with agencies, to take more control of their data and to be more thoughtful in their communication of brand purpose at the Digiday Brand Summit this week. | | |
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