Ad Industry to Apple: 🕊️

Hi there and good morning.

Similar to a pair of boxers circling the ring, waiting for the other to blink first, Apple and the media industry are locked in a fascinating sparring match.

Apple, the world’s first trillion dollar company, looking to parry any ‘antitrust blows’ rained upon it with a defense of its privacy credentials.

Meanwhile, the media industry challenges with claims that the free-flow of (consented) data funds free-to-consumer information, ergo it funds journalism and democracy. Lofty assertions on both sides…

This week we learned how the ad industry wants to open a dialog with Apple over its proposed restrictions to IDFA-access. But even if it has granted ad peddlers an audience in recent weeks, we should not necessarily expect a rapprochement any time soon.

As our colleague Andrew Blustein unearthed in his research earlier this week, Apple—the most valuable brand in the world—canned its membership of marketing trade org the ANA in February of this year. Plus it also hasn’t been part of the IAB since 2014, a period in which it rolled out its own service that relies on more proprietary technologies, as opposed to industry standards.

There is no clear decision on who will be left standing tall come the end, but it is bound to be a fascinating interchange between now and early next year.

What else we're covering:

Fun Fact: Latinx-owned businesses can now label themselves as such on Yelp.

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The social network is also debuting an initiative aimed at rooting out misinformation around climate change.

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