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Google Answers Every Question About the Pixel 2 in Two Breathless Minutes Fast-paced anthem is stuffed with influencers By Tim Nudd This week on the Adweek podcast, we talked about the virtues of slow-TV-like advertising and the power of getting quieter. But Google and Droga5 move boisterously in the other direction in their new anthem spot for the Pixel 2 smartphone. Got questions about the Pixel 2? This commercial has answers--plenty of them, in rapid-fire succession,...
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How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants Credit a Spanish entrepreneur, an American exec, Soviet centenarians and assorted fruit By Robert Klara Yogurt is a $8.5 billion category in the U.S., according to Mintel data, but it wasn't always. In the mid-1970s, many Americans--reared on red meat and convenience foods--still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt. Then they met Bagrat Tabaghua. A cultured idea Dannon yogurt...
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