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Leo Burnett Invited Ordinary People to Record Voices for a Museum’s Dinosaurs and Other Specimens Storytelling on a historic scale for Chicago's Field Museum By David Gianatasio If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago's Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each...
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Ikea and a Friendly Lion ‘Relax Into Greatness’ in Charming New Ad Mother London adds to the 'Wonderful Everyday' campaign By Erik Oster Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...
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