| | | | | West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo 'Get house proud,' says Humanaut campaign By T.L. Stanley You've come a long way from lumpy futons and milk-crate coffee tables, and you've figured out the whole sham, sectional, thread count thing. You know it's a window treatment, not a curtain. Maybe the next step is to "Get house proud," like the characters in West Elm's first TV ads, who are creating an environment...
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| | | | | | | | Lionsgate Hands $400 Million U.S. Media Account to Starcom WPP's Mindshare had handled the account since 2013 By Erik Oster Lionsgate has appointed Publicis Groupe's Starcom USA as its United States media agency of record, tasked with handling all media strategy and activation related to promoting its films and other entertainment properties. It's unclear whether the assignment will include Starz, which Lionsgate acquired for $4.4 billion last December. Lionsgate's estimated U.S. billings are around $400...
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