Also: Will programmatic shifts benefit publishers? To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it.
Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom To be clear, there are cuts to advertising. But there are also many other marketers who are maintaining their ad spend and, in some cases, increasing it. Additional coverage: The ways in which attention metrics are being put to use by media shops is heading in different directions, depending on the holding company. It boils down to whether they're using it as a KPI or a currency. More in this Digiday+ Media Buying Briefing. The way programmatic advertising is done is changing from an open marketplace, where everyone transacts with one another, to something more controlled. The initial flurry of support for Ukraine by businesses worldwide a year ago has dwindled. And sustaining the momentum of international support is a leadership challenge. Publishers like ESPN and Warner Bros. Discovery Sports invested in more women's sports coverage and received higher viewership, and ad agencies are seeing more brand budgets going toward advertising against women's sports. A look at how Google used its ad tech monopoly to prevent fair competition — by explaining the programmatic waterfall and header bidding. ICYMI: How to pick an identifier to navigate the ad industry's cookieless future. Other things to know about With ad inventory on connected TV becoming increasingly programmatically traded, Roku envisions an environment where every TV ad is automated and data-driven. Produced in partnership with Marketecture. Download this explainer guide to learn about how headless CMS approaches provide marketers flexibility and impact customer experience. Sponsored by Yext. While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. Sponsored by Sovrn. | | |
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