Also: Will Hollywood strikes swing the upfront to streaming? On the surface, MFAs don’t sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot.
| On the surface, made-for-advertising sites don't sound that harmful. After all, how much damage could sites specifically designed for ad-serving purposes really cause? It turns out, a lot. Additional coverage: This week's Digiday+ Future of TV Briefing looks at how this year's upfront negotiations are shaking out and how the writers' and actors' strikes could further reshape the market. For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations. We're getting closer to the actual beginning of the end of the third-party cookie, but marketers aren't as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands. With back-to-school season starting in September, JanSport has taken the initiative to target Gen Z students before the shopping period kicks off to get a jump on their competitors. Other things to know about Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save. To future-proof marketing strategies in this evolving space, marketers are adopting context- and customer-forward strategies based on real-time behavior, online and offline environments and the psychology of customers. Sponsored by Infillion. Marketers use data to personalize each connected touchpoint for consumers, including CTV. Sponsored by Quantcast. | | |
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howdy! howdy! | Gaming & Esports | | 'A lot of these people are Elon': Confessions of an esports publicist on the industry's unique challenges | | The last two years have not been so kind to the esports industry. Investors have grown skeptical of esports organizations’ ability to generate a profit; esports executives and influencers alike have mired themselves in scandals; and marketers have increasingly questioned the space’s brand safety, leading some advertisers to pull away from the space. For the latest edition of our Confessions series, in which we exchange anonymity for candor, Digiday spoke to an expert publicist who has managed PR for several prominent esports organizations. | | |
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