Can't read this email? View it in your browser.

Jan. 4, 2023 | 🎉 Happy 2023!

A Message from CapForge

The Best Ecommerce Bookkeeping, Tax for SMBs

CapForge Accounting understands exactly how Shopify, Amazon, Walmart.com, Etsy, and all of ecommerce works for retail, private label, wholesale, and even dropshipping. Our fees are affordable and fixed — never hourly — for bookkeeping and taxes with free, unlimited support. QuickBooks-based. Friendly, expert staff. Learn More >

A Gathering Storm for Digital Ad Tracking?

The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race."

Amid FBA Fee Hikes, Sellers Consider Alternatives

Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.

Q&A: Barry Schwartz, Publisher of Search Engine Roundtable

Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.

How to Use Web Crawlers for SEO

Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.

12 Outstanding Marketing Campaigns from 2022

This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.

4 Ways Fonts Enhance an Ecommerce Brand

The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.

Our Favorite Books of 2022

Contributors to Practical Ecommerce are experts in their respective fields and seasoned writers and thinkers. We asked them for notable books they read in 2022. Here are their responses.

2022 Top 25: Our Most Popular Posts of the Year

We published roughly 500 articles in 2022. Here are the 25 with the most page views.

Master Customer Retention in 2023

Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.

A Practical Guide to Starting an Ecommerce Business

Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.

Tips for Sustainable Last-mile Deliveries

The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.

Amid a Cash Crunch, OneBlade Retrenches

COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."

📊 Ecommerce Chart

🎙 'Ecommerce Conversations' Podcast

PetPlate Exec on Selling 'Human-grade' Dog Food

Homes Smell Better with Pura

Subscribe to the podcast.

🎓 Webinar U:

Instant 20-minute video + ebook.

Reducing Transaction Friction and Fraud

How to Supercharge Product Feeds for Sales, ROI

You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab.

--

Practical Ecommerce

125 S. Park Street, Suite 430
Traverse City, MI 49684