EMARKETER explores how finance and travel are tapping into the retail media model
| Hi John,
Retail media in the US will hit $62.88 billion in 2025, accounting for nearly 15% of total media ad spending, according to our forecast. Non-retail verticals are noticing—and they want in.
Our latest roundup, “How Retail Media’s Success is Powering the Rise of Commerce Media Across Industries,” reveals: How commerce media differs from retail media Travel media’s potential to reach highly engaged audiences The growth of financial media networks How off-site channels can boost retail media inventory GET YOUR COPY
Sincerely,
Becky Schilling
Senior Director, Content
EMARKETER
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