Google's pivot on third-party cookies, revealed yesterday, caught many by surprise — not because they believed Google’s cookie deprecation plan was foolproof, but because Google had sworn it would happen, regardless of the multiple delays. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Maybe execs should’ve seen this coming sooner. | | |
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howdy! | | | | | After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn’t in vain after all; the ad industry’s cries have finally been heard. | | |
| | | | | Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning. | | |
howdy! | | | | | While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come. | | |
| | | | | Brands are developing deep understandings of evolving consumer behaviors to create experiences that genuinely engage audiences. Snapchat and QReal partnered to create an interactive AR environment with purchasable upgrades and realistic avatars. | | |
howdy! | | | | | The Olympic moment comes at a time that is all too critical for a brand like Nike, which some industry experts say is pressured to improve its standing among consumers after seeing a dip in sales as of late. | | |
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| | | | | Advertisers are leveraging technology to analyze real-time data on media consumption and online behavior, ensuring their campaign messages are delivered to relevant, critical, persuadable voters (many of whom are underrepresented in traditional voter files). | | |
howdy! | | | | | Advances in cloud computing and machine learning have helped to democratize marketers’ ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement. | | |
howdy! | | | | | GoDaddy is moving away from its quintessential sports-related spots to focus on small businesses and entrepreneurs, according to CMO Fara Howard. | | |
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