Adapting to changing corporate culture; Inside look at Pfizer's content director; 'T hey’ as a nonbinary-gender pronoun; and mor e

WRITING & EDITING

Why ‘they’ should prevail as a nonbinary-gender pronoun

As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.

A DAY IN THE LIFE

How Pfizer’s Ellen Gerstein navigates the workday

This industry leader stays on top of her priorities with a 5 a.m. wakeup time, two or three cups of coffee and tools like RivalIQ.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

THE WORKPLACE

Why and how we must embrace the malleability of culture

Just as company values and unwritten ‘rules’ are never one-size-fits-all affairs, nor are they cast in stone. Organizations adapt to change, and employees must, too. Beware the unyielding.

SOCIAL MEDIA

4 ways to power up your Twitter marketing efforts

The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers.

INFOGRAPHICS

Infographic: Content marketing trends to watch this year

This chart from Grazitti Interactive shares some hot trends for content creators and offers tips for how your organization can take advantage of the latest changes.

PR DAILY AWARDS

Did you draw attention to underrecognized causes or initiatives?

Enter PR Daily’s Nonprofit PR Awards to earn recognition for your dedicated campaigns and content. The deadline for entries is April 24.

RESEARCH SNAPSHOT

How the COVID-19 virus sparked panic

A plethora of misinformation has exacerbated anxiety about this global health crisis. Edelman draws on the spread of the disease in Singapore to deliver takeaways for communicators.

BRANDING

Why and how communicators must protect their brands from ‘techlash’

Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.

MORNING SCOOP

Schools suspend on-site classes as COVID-19 spreads, Reddit launches a marketing feature, and Wingstop offers ‘wearable billboards’

Also: Gender pay gaps in influencer campaigns, New York City Subway goes viral with a tweeted typo, the struggle to avoid touching your face, and more.

EXECUTIVE COMMUNICATION

How to respond when you can’t answer a question

For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial. Here are some survival tactics.

INFOGRAPHICS

Infographic: Why writers should consider meditation

A clear mind is an essential first step in the writing process. Here are tips for how writers can use a daily mental refresher to improve their craft.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

VISUAL & VIDEO COMMUNICATIONS

6 simple ingredients to whip up a compelling photo essay

Draw the viewer in with a striking ‘anchor’ image, tell an emotion-packed, human-driven story, and close with a strong call to action.