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Dear trade visitors,
We are excited to introduce another engaging survey as part of our ITB 360° program â and this time, itâs all about your expertise regarding the topic of Artificial Intelligence!
Welcome to the second edition of the newly established ITB Travel & Tourism Radar, discovering trends, developments and challenges on specific travel related topics by asking trending questions to experts like you. Letâs broaden our knowledge and uncover global travel trends together!
In this edition we want to find out about the importance of digitalization and technologies in your business. We want to shed light on the benefits and challenges your company is experiencing as a result of AI implementation and much more.
| | | As a thank you, all participants who complete the survey will have the chance to win one of four tickets to the brand new ITB Transition Lab at ITB Berlin 2025. The newly established event series is your gateway to unlocking the power of data, comparing results with global peers, and turning statistical insights into practical actionable strategies for your organization.
Answering the survey will take you approx. 5 - 7 minutes. Participation is voluntary, and your data will be analysed anonymously. The survey results will soon be published on itb.com/360 and at the ITB Berlin Convention 2025.
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 | Not Without External Pressure: How the Travel Industry is Tackling Transformation | The findings of the previous survey undertaken for the ITB Travel & Tourism Radar reveals interesting facts on external factors and how tourism companies are influenced by them.
| "During Covid, debate in our industry often focused on the long-term need to become crisis-proof", says Deborah Rothe, Director of ITB Berlin. "The present study shows that sustainability efforts are often driven more by necessity than by economic motivation â for us, a signal to address and explore this theme in the upcoming edition of ITB Berlin."
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| | Do you have any Questions? | We have the Answers! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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