| The entry deadline for Ragan’s Media Relations Awards is next Friday, March 19. |
| To help you with your entry, we thought we’d share what it takes to stand out from the pack and become a winner by showcasing some of last year’s winning work: |
| ICR Communications and Intel teamed up with Robert Downey, Jr. to showcase an AI-powered anti-poaching camera system. The partnership led to an episode on Downey Jr.’s docu-series on YouTube, which racked up 41 million views. Dittoe Public Relations created a pop-up Museum of Plastic for Lonely Whale in New York City and Miami, to raise awareness of plastic in oceans. The campaign earned more than 65 million media impressions, attracted 9,000 visitors in less than a week and drew 23 major media hits. Sharp Think and Abacus Health Products tapped Rob Gronkowski to become the face of their CBD products. The campaign resulted in 4,595 unique stories and nearly 7 billion impressions. |
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| Our Media Relations Awards features dozens of categories, covering media relations campaigns, events (live or virtual) and strategy. There are also three Grand Prize categories, showcasing the media relations campaign, innovator and professional of the year. |
| Don’t miss your opportunity to earn recognition for your impressive media relations work from the past year—and potentially have your name listed alongside our impressive past winners. |
| The entry deadline is next Friday, March 19 at 11:59 p.m. Central time. |
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| For questions, contact Brendan Gannon at brendang@ragan.com or 312-960-4407. |
| Related Ragan events: |
| CSR & Diversity Awards: Late Deadline (last chance to enter): This Friday, March 12 |
| Social Media & Digital Communications Virtual Conference: Tuesday, March 16 |
| Media Relations & Measurement Virtual Conference: Wednesday, April 7 |
