| It isn’t easy being a tech giant. Take Adobe. Yes, it brought some 10,000 customers, partners and prospects to Summit in Vegas last week. Yes, it released a slew of product announcements around generative AI. In particular, the forthcoming Adobe GenStudio is aimed at putting the end-to-end content supply chain in the hands of business users, providing the ability to create content at scale through natural language prompts. Wait. Create? What about the creative professionals who have been using Adobe Creative Cloud applications for years? The man behind product marketing for GenStudio, Don Bennion, has answers to that and other questions in my Summit interview with him. Kim Davis
Editor at large | 