Plus, how marketers are tapping into gaming as the industry matures
| What can genAI do for marketers? It’s such a broad question and every day, it seems, we get a dozen new answers. Thankfully we’re getting a better idea as major marketing platforms announce their plans for genAI tools and integrations. Case in point, new product announcements from Adobe at this week’s Adobe Summit in Las Vegas. Also today, we have a look at how marketers are upping their investments in gaming from a new study released at IAB PlayFronts in New York. As the gaming ad industry matures, marketers and their ad tech partners are finding ways to reach gamers across the customer journey, from awareness to conversions. Chris Wood
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| Marketing technology | | | Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. | | |
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| Digital advertising | | | IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. | | |
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| Marketing artificial intelligence (AI) | | | Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. | | |
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| MarTech webinar | | | Learn how to leverage a Data + AI + CRM strategy and replace third-party cookies with first-party data to keep your customer relationships fresh and personal. | | |
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| Identity resolution | | | Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. | | |
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| Account-based marketing (ABM) | | | ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. | | |
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| Marketing artificial intelligence (AI) | | | This guide offers prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage it to boost productivity, creativity, and strategic thinking. | | |
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| B2B marketing | | | B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. | | |
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