Adobe updates Experience Platform | Infographic of chatbots vs IVAs Real-time CDP service and customer journey orchestration are the two main updates
ClickZ Daily: November 15, 2019 |
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| Adobe is out with several enhancements for its Experience Platform (AEP), which allows marketers to create apps, deliver content and track data at scale. In today’s first article, we look at those updates: 1) The platform now supports customer Journey Orchestration, so that experiences are presented to each user at the appropriate time in the sequence of steps. And 2) Adobe has released a Real-time CDP service that collects structured and unstructured data from any source, and allows the data to be grouped into profiles and utilized for creating personalized experiences. Also today, we have an infographic that gives a side-by-side comparison of specific features / capabilities of standard chatbots versus intelligent virtual assistants (IVAs). It’s a handy reference point for anyone looking to differentiate between the technologies. |
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AI Barry Levine Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. |
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Chatbots Rashmi Vittal A visual comparing key features of chatbots vs IVAs. While chatbots are rules-based and single-channel, IVAs deliver human-like, two-way conversations. Read more |
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| AI Barry Levine Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read more |
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| Digital Transformation Jacqueline Dooley Case study into the work industrial manufacturer Omron did with digital asset management platform Bynder to improve their website experience. Read more |
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| Industry Developments Mike Herrick A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particular? Read more |
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| Collaboration Charlie Braithwaite Cisco’s VP and CMO of Collaboration Aruna Ravichandran spoke to us about the company's part to play in the rapidly growing collaboration market. Read more |
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| Data & Analytics Barry Levine Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released research findings that 40% of publishers have not yet prepared for CCPA, although the same percentage believe CCPA will be the data privacy regulation with the biggest impact on their businesses in the next 12 to 24 months. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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