Learn to handle complex buyer journeys with more automation -

Hi John,

Manufacturers worldwide are tasked now more than ever with removing more and more friction from the buying process because of the coronavirus pandemic. This means marketers in this industry will be expected to strive toward more digitization while still delivering buyer-friendly experiences and processes.

Join Jill Steinhour, director of industry strategy at Adobe, Caitlin Poliska, senior director of marketing and sales operations at the Pedowitz Group, and Laura Dimon, marketing operations manager at CommScope, for this live Tech-Talk Webinar. They will discuss how to ensure your marketing and sales teams stay in lockstep across the entire customer journey and more.

Register here for “Manufacturing in 2020: How to Prepare for the Unexpected, From Supply Chains to Marketing,” presented by Adobe, and learn:

• How to assess and mitigate the impact of COVID-19 on global manufacturing
• How to approach lead management to improve experiences for prospects and customers
• How to handle complex buyer journeys with more automation
• Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, May 5 at 2:00 PM ET. 

This Tech-Talk Webinar is sponsored content presented by Adobe.

Sincerely,
eMarketer Editors