For now, advertisers will do what they always do when new platforms court them: watch and wait before opening their wallets.
| For now, advertisers will do what they always do when new platforms court them: watch and wait before opening their wallets. Additional coverage: Influencer shops expand content studios to boost production speed and drive additional revenue streams. Depending on who you talk to, they get there in different ways. Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire to change remuneration toward business outcomes. More in this Digiday+ Media Buying Briefing. Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions. Index Exchange and Cognitiv are the latest to bring deep learning and large language models to media buying tools. Other things to know about Join us for the Digiday Programmatic Marketing Summit, December 3-5, in Nashville to connect with programmatic leaders from Dentsu, OMD, Spark Foundry and more. Only nine spots remain — secure your passes now. In an over-cluttered advertising landscape, using emerging technology like AI helps cut through the noise to deliver greater alignment and value. Sponsored by GumGum. Many brands exclude news from their marketing mix over brand suitability concerns, however, avid news readers pay close attention to the content they engage with and the advertising alongside it. Sponsored by The Washington Post. | | |
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