As brand loyalty continues to shift post-pandemic, finding and engaging potential car buyers is harder than ever. Streaming-related advertising can help auto dealers find and interact with consumers who are excited about car buying again.
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The new site is closer to Southern California technology centers and creates a recruiting opportunity with its proximity to leading universities and design schools. The region also is a center for graphic design and gaming, which are playing a larger role in the design of automotive cockpits.
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According to Ace Metrix Creative Assessment survey data from iSpot, the Jeep commercial garnered 6.4% more attention than the norm for auto ads in the past 90 days, and was 6.8% more likeable.
Verex CEO Mark Aryaeenia says he believes automakers have earned the trust of consumers from the minutes they commit to a particular brand. Speaking to TU-Automotive he agrees data linked to car brands is the best way to package connectivity.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
