Advent’s Tricia Glynn shares ins ights on consumer sector; Sixth Street’s minority stake in the S F Giants to help upgrade stadium

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Advent’s Tricia Glynn shares insights on consumer sector; Sixth Street’s minority stake in the SF Giants to help upgrade stadium

Hello, PE Hubsters! Rafael Canton here with the US edition of the Wire from the New York newsroom. I’m back from Orlando, where I covered PEI Group’s NEXUS 2025 summit. I enjoyed the chance to meet many of you there - and to hear your perspectives on the state of dealmaking today.

As a reporter who covers deals in the consumer sector, I was looking forward to Tricia Glynn’s Fireside Chat with MK Flynn, which we are featuring on PE Hub this morning. And the conversation covered a lot of ground. Glynn is a managing partner at Advent International. She invests in the consumer sector and spoke about the challenges and opportunities in the sector, including planning for tariffs and lessons learned from covid.

Then, we have a consumer brand deal from this morning. Forward Consumer Partners has acquired SerVaas Laboratories, Inc, an Indianapolis-maker of Bar Keepers Friend, a household cleaning products company.

Finally, we have the recent deal from Sixth Street which has invested in Major League Baseball’s (MLB) San Francisco Giants.

Contingency planning

Let’s first dive into the consumer sector. Tricia Glynn, a managing partner at Advent International, spoke with Mary Kathleen (MK) Flynn, editor-in-chief of PE Hub, about several dealmaking topics in the consumer sector in a fireside chat at PEI Group’s NEXUS 2025 summit earlier in March. The Fireside Chat includes insight on Advent deals in the consumer space such as Sauer Brands and focus on subsectors such as luxury wellness.

Subscribe to the premium version of the Wire to learn more about how Advent is working with its portfolio companies on strategies to prepare for tariffs.

Household cleaning

Continuing the consumer conversation, we have an interesting deal from the sector. Forward Consumer Partners has acquired SerVaas Laboratories, Inc, an Indianapolis-maker of Bar Keepers Friend, a household cleaning products company.

Premium subscribers of the Wire can read more about the deal.

Play ball

Now, let’s end with a sports deal. Sixth Street has invested in the San Francisco Giants.

Sixth Street has been connected to sports for some time. The firm led an investment group for National Women’s Soccer League (NWSL) expansion franchise, Bay FC in 2023. Sixth Street also invested in National Basketball Association (NBA) team, the San Antonio Spurs in 2021.

Sixth Street was also one of a handful of firms to be approved by the NFL as investors in teams in 2024. PE Hub has been following PE’s interest in the NFL and other sports.

Subscribe to the premium version of the Wire for the details behind what the Giants investment will go towards and more.

If you have any questions, thoughts, or want to chat about deals in the tech, consumer or sports sectors, please email me at rafael.c@pei.group.

Tomorrow, Nina Lindholm will be with you for the Europe edition of the Wire and Michael Schoeck will bring you the US edition.

Cheers,

Rafael

Read the full Wire commentary on PE Hub ...

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Deals

They said it

“The Orveon investment was about saying, ‘People are going to wear makeup again.’ Even though valuations are plummeting, and strategics are exiting this category, it will come back. People will put on lipstick before they walk on stage, and that’s okay.”

— Tricia Glynn, managing partner at Advent International, on betting on categories that were negatively affected by the covid pandemic

Today's letter was prepared by Rafael Canton

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