The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances.
| The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances. Additional coverage: Roblox is ramping up its advertising push in 2025 — but the platform’s creator studios say they’re paying the price. After launching the Amazon Inspire platform in 2022, it’s surprising that even the biggest player in e-commerce couldn’t make social shopping work. Ahead of GSD&M's SXSW party, here’s the story of how the parties came to be, how they’ve grown, handled the pandemic and continue to this day, straight from the people who've built them. Dentsu media agency iProspect's three new leaders bring broader more traditional chops to widen out the agency’s ability to deliver up and down the funnel for its clients. Read this week's Digiday+ Media Buying Briefing. Balancing work and family isn’t easy, but with the right support, working mothers can thrive both at home and in the workplace. Listen to this new podcast series from WorkLife. The battle for AI search bars is becoming more conversational. WPP is facing a major headache. Though it's not decided yet, one of its biggest spending advertisers — Coca-Cola — is considering a new partner for its biggest market in North America. Other things to know about Join us for the Digiday Programmatic Marketing Summit, May 5-7 in Palm Springs, for three days of learning and networking with programmatic leaders from HP, Spark Foundry and more. Secure your passes before March 25 to save. According to an Association of National Advertisers report, programmatic inefficiencies account for up to a 35% loss in potential ad revenue for publishers. Sponsored by Amazon Ads. Learn how marketers optimize branding and performance goals and apply these learnings to omnichannel campaigns for maximum impact in this new Tactics + Insights guide. Sponsored by Vistar Media. | | |
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