| Although publishers panicked when Facebook announced its news feed change that would de-emphasize content from companies, media buyers believe the shift will leave brands relatively unscathed. In light of the news feed change, publishers are trying to diversify their traffic, including with Apple News. But most benefits of the platform appear limited to news publishers. "They juice the numbers." Influencer talent agencies are using social-amplification tactics to boost results, creating erroneously successful campaigns or causing potential brand-safety issues. "You take the guilt money, and then spend your time putting your life back together": The fallout from the Harvey Weinstein effect has spread to the U.K. media industry. Despite bitcoin's recent ubiquity, there's little reason for people or merchants to adopt it as an alternative currency or payment method, our sister site Tearsheet reports. Brands that were born on the web are turning to physical retail to reach new customers. Next month at the Digiday Retail Summit, Allison Stadd, BARK's head of brand & marketing, retail, will discuss how the makers of pet product box BarkBox are working to extend the magical experience that made the brand famous to the retail store. Reserve your spot in Austin today. |
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| Yuyu Chen Agency execs think Facebook pressure will ultimately lead to health for both advertisers and Facebook. |
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| Ross Benes Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Shareen Pathak Influencer talent agencies use social amplification to boost results, creating erroneously successful campaigns or potentially causing safety issues for brands. |
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| Jessica Davies “You take the guilt money, and then spend your time putting your life back together again.” |
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| Sponsored Content Social Native The "creator class" isn't just creating content -- they're creating opportunities, and quickly at that. More and more creatives are electing to abandon the traditional workforce and instead join the Gig Economy, allowing brands the chance to collaborate with individuals who are passionate about the content they create. Get the guide. Sponsored by Social Native. |
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| Sponsored Content Factual We surveyed 369 publishers to see how they've managed to scale their first-party data, how they've made location a part of their strategy and how they're collecting meaningful insights on their customers. Download the report. Sponsored by Factual. |
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