Good morning,

Hope you had a relaxing weekend.

As mentioned in this space on Friday, the campaign to get brands to reallocate their ad dollars away from Facebook is continuing to gain momentum.

If you need a refresher, here's a look at how the boycott first started among industry insiders and how the conversation advanced after civil rights groups created a formal effort, called  the "#StopHateforProfit" campaign.

But the discussion has broadened in recent days, with some companies committing to cease running ads beyond Facebook, to include all major platforms.

Unilever was the first to include Twitter in its boycott and Diageo made a similar move over the weekend.

Other companies, like The Coca-Cola Company and Starbucks, distanced themselves from the "#StopHateforProfit" campaign, but said they would no longer advertise on any major social media platform.

You can read along here for a running list of brands that have pulled out of advertising on social media, the timeline they're doing so and what that boycott does include (organic posts and using the platforms' insights and ad tech). 

So where do we go from here? Will these companies actually change their marketing tactics once this PR game is up? If so, where will those ad dollars go?

Let me know your thoughts, as always, at sara.jerde@adweek.com.

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The social network also updated its efforts to prevent voter suppression, provide accurate voting information.

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Company joins growing list of brands stepping away from the platforms.

The debate is between engineers who blame datasets and others who say the problems are much deeper.

Users also eyed shorter journeys, like drive-by birthday parades and graduations.